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Referral location - PowerPoint PPT Presentation

Chapter 7: Information Collection and Use

Chapter 7: Information Collection and Use LEARNING OBJECTIVES (1) : Describe how businesses are using data to gain competitive advantages. Explain the flow related to marketing information systems. List the sources of information for a business. LEARNING OBJECTIVES (2) :

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Referral location - PowerPoint PPT Presentation

Chapter 7: Information Collection and Use