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The Case for Integrated Cross Media Campaigns

The Case for Integrated Cross Media Campaigns European Interactive Advertising Association Pan-European Cross Media Research Study. $1.6B. $0.1B. Source: eMarketer 1999. Perception. Reality. Source: eMarketer 1999 Source: Zenith/OptiMedia July 2002. The EIAA.

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The Case for Integrated Cross Media Campaigns