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Business-to-Business Markets: How and Why Organizations Buy

Business-to-Business Markets: How and Why Organizations Buy. Chapter Objectives. Describe the general characteristics of business-to-business markets Explain the unique characteristics of business demand Describe how business or organizational markets are classified

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649 views • 24 slides

Chapter 3

Chapter 3. Decision Making in the New Era of Marketing: Ethics and the Marketing Environment. Chapter Objectives. Explain how organizations adopt a New Era marketing orientation on ethics and social responsibility Describe the New Era emphasis on quality. Chapter Objectives_2.

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589 views • 24 slides

VP authoring with vpSIM

VP authoring with vpSIM. Choices, consequences and branching Choosing a case Starting - the ideal pathway Developing choices Dealing with consequences Narrative Finishing.

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283 views • 22 slides

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Real choices - PowerPoint PPT Presentation

Business-to-Business Markets: How and Why Organizations Buy

Chapter 3

VP authoring with vpSIM