'Real choices fourth edition' presentation slideshows

CHAPTER 7 Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

M A R K E T I N G. Real People, Real Choices Fourth Edition. CHAPTER 7 Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management. Step 1: Segmentation.

818 views • 44 slides

CHAPTER 11 Pricing The Product

M A R K E T I N G. Real People, Real Choices Fourth Edition. CHAPTER 11 Pricing The Product. Yes, But What Does It Cost?. Price is the value that customers give up or exchange to obtain a desired product

434 views • 35 slides

CHAPTER 5 Consumer Behavior: How and Why People Buy

520 views • 33 slides

CHAPTER 16 Retailing: Bricks and Clicks

M A R K E T I N G. Real People, Real Choices Fourth Edition. CHAPTER 16 Retailing: Bricks and Clicks. Chapter Objectives. Define retailing and understand how retailing evolves Describe how retailers are classified Describe the more common forms of nonstore retailing

432 views • 21 slides