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PRINCIPLES OF MARKETING BY DR GERALD MUNYORO

CHINHOYI UNIVERSITY OF TECHNOLOGY SCHOOL OF BUSINESS SCIENCES AND MANAGEMENT DEPARTMENT OF INTERNATIONAL MARKETING. PRINCIPLES OF MARKETING BY DR GERALD MUNYORO. COURSE OUTLINE. Introduction The significance of information and research in marketing Consumer behaviour Market segmentation

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Chapter One RESEARCH IN BUSINESS

Chapter One RESEARCH IN BUSINESS. What is Business Research?. A systematic Inquiry whose objective is to provide information to solve managerial problems. Why Study Research?. Research provides you with the knowledge and skills needed for the fast-paced decision-making environment.

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456 views • 12 slides

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Pure research basic research - PowerPoint PPT Presentation

PRINCIPLES OF MARKETING BY DR GERALD MUNYORO

Chapter One RESEARCH IN BUSINESS