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Purchase decision uncover - PowerPoint PPT Presentation

Sales Management

Sales Management. Week 1. Note: This lecture draws heavily from the content in the textbook: Sales Management (Analysis and Decision Making), 6 th Edition, Ingram et al. Agenda . Getting Started Review of Course Outline Expected Learning Outcomes:

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Overview of Personal Selling

Overview of Personal Selling. Module Two. Learning Objectives. 1. Describe the evolution of personal selling from ancient times to the modern era. 2. Explain the contributions of personal selling to society, business firms, and customers.

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Purchase decision uncover - PowerPoint PPT Presentation

Sales Management

Overview of Personal Selling