Public relations evaluation - PowerPoint PPT Presentation

Evaluation - Did it really work?

Evaluation - Did it really work?. Effective public relations measurement and evaluation Presented by Dr Tom Watson, Associate Professor in Communication, Charles Sturt University. Flying on one instrument?. Agenda. The communications process What is evaluation? Models of evaluation

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488 views • 34 slides

Can PR be measured?

Can PR be measured?. Richard Bailey. Sixty second summary. Managers say ‘if you can’t measure it, you can’t manage it’. If you can’t or won’t measure PR, you don’t deserve a decent budget, a managerial role or salary. And PR will never be taken seriously as a business function.

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542 views • 30 slides

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