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Providing better customer service - PowerPoint PPT Presentation

Chapter 12

Chapter 12

Chapter 12. Distribution Channels and Logistics Management . Issues Concerning Distribution Channels. What Role Does Physical Distribution Play in Attracting and Satisfying Customers?. What is the Nature Of Distribution Channels?. How do Channel Firms Interact and

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1.87k views • 23 slides
Chapter 12

Chapter 12

PRINCIPLES OF MARKETING. Chapter 12. Distribution Channels and Logistics Management. A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption. Channel decisions affect other marketing decisions

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330 views • 15 slides
Chapter 12

Chapter 12

PRINCIPLES OF MARKETING. Chapter 12. Distribution Channels and Logistics Management. A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption. Channel decisions affect other marketing decisions

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260 views • 15 slides
Chapter 12

Chapter 12

Chapter 12. Distribution Channels and Logistics Management. A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user.

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260 views • 12 slides
Logistics Management

Logistics Management

Logistics Management . Marketing 3340 Chip Besio. Nature and Importance of Marketing Logistics. Involves getting the right product to the right customers in the right place at the right time. Companies today place greater emphasis on logistics because:

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457 views • 7 slides

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