100+ Production concept product concept PowerPoint (PPT) Presentations, Production concept product concept PPTs

Production concept product concept - PowerPoint PPT Presentation

Marketing Management

Marketing Management. Basic Concepts. Trends in the new economy. Consumer benefits from the digital revolution include: Increased buying power. Greater variety of goods and services. Increased information. Enhanced shopping convenience.

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633 views • 35 slides

Chapter 1

Chapter 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. Road Map: Previewing the Concepts. Define what marketing is and discuss its core concepts. Explain the relationships between customer value, satisfaction, and quality.

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1.06k views • 26 slides

Marketing Management Chapter 1

Marketing Management Chapter 1. Defining Marketing for the 21 st Century. What is Marketing?.

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1.27k views • 9 slides

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Production concept product concept - PowerPoint PPT Presentation

Marketing Management

Chapter 1

Marketing Management Chapter 1