'Product line pricing' presentation slideshows

MARKETING

MARKETING. by Dr. Onkar Nath Faculty Sir SPBT College, MUMBAI. MARKETING CONCEPT A situation where buyers and sellers of a commodity interact. Coming together of buyers and sellers of the same or similar commodities TYPES OF MARKET Geographical Area Product Nature of Transaction

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Principles of Marketing

11. Principles of Marketing. Pricing Products: Pricing Strategies. Learning Objectives. After studying this chapter, you should be able to: Describe the major strategies for pricing initiative and new products

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Setting product strategy

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MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 12 Setting Product Strategy. Product. Anything that can be offered to a market to satisfy a want or need. Figure Five Product Levels. Five Product Level. Core Benefit (Manfaat inti)

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Pricing Strategies

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Price and pricing

Price and pricing. What will we learn?. What is a price? How do consumers process and evaluate prices? How should a company set prices initially for products or services? How should a company adapt prices to meet varying circumstances and opportunities?

348 views • 33 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 12 Setting Product Strategy. Kotler Keller. Chapter Questions. What are the characteristics of products and how can they be classified? How can companies differentiate products? How can a company build and manage its product mix and product lines?

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Marketing Management, A South Asian Perspective

Marketing Management, A South Asian Perspective. Setting Product Strategy. Kotler Koshy Keller Jha. Product. Anything that can be offered to a market to satisfy a want or need. Five Product Levels.

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Retail Travel S ervices (TM 334) Lecture 3 OPERATIONS

Retail Travel S ervices (TM 334) Lecture 3 OPERATIONS. 1- Retail Pricing. Retail pricing: The pricing technique used by most retailers is cost-plus pricing . This involves adding a mark-up amount (or percentage) to the retailer's cost.

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Pricing

Pricing.

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Warm-up

Warm-up. What factors should be considered when determining the price of a product?. Do you have a calculator with you? If you need one, take from bag on my desk. Pricing Strategies. Part of the Marketing Mix (Product, Price, Place, Promotion). Pricing Objectives.

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Pricing

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Pricing Strategies

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Developing price strategies and programs

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Pricing Strategies

Pricing Strategies. Chapter 1 1. Definitions. Market-Skimming Pricing Setting a high price for a new product to skim maximum revenues layer by layer from segments willing to pay the high price. Definitions. Market-Penetration Pricing.

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Pricing Decisions

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6 Things you Must Keep a Check on Before Entering Into Retail

Contrary to the fears that e-commerce portals will bring a downfall of the physical retail format, the latter has bounced back with the might of the e-commerce channel.

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