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MARKETING MANAGEMENT 1 4 th edition

MARKETING MANAGEMENT 1 4 th edition

MARKETING MANAGEMENT 1 4 th edition. 12 Setting Product Strategy. Kotler Keller. At the heart of a great brand is a great product. Product. Anything that can be offered to a market to satisfy a want or need. Augmented Product. Installation. Packaging. Features. Brand Name.

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1.62k views • 51 slides
Lecture 9 Chapter Eight

Lecture 9 Chapter Eight

Lecture 9 Chapter Eight. Product, Services, and Brands: Building Customer Value. Product, Services, and Branding Strategy. What Is a Product? Product and Services Decisions Branding Strategy: Building Strong Brands Services Marketing. Topic Outline. What Is a Product?.

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511 views • 50 slides
Chapter 7 Product, Services, and Branding Strategy

Chapter 7 Product, Services, and Branding Strategy

Chapter 7 Product, Services, and Branding Strategy. Professor Marshall Queens College. What is a Product?. Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

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353 views • 32 slides
Chapter Eight

Chapter Eight

Chapter Eight. Product, Services, and Brands: Building Customer Value. Product, Services, and Branding Strategy. What Is a Product? Product and Services Decisions Services Marketing Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?.

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313 views • 31 slides
Product, Services, and Branding Strategy

Product, Services, and Branding Strategy

Product, Services, and Branding Strategy. Chapter 8. Learning Goals. Understand products and the major classifications of products and services Learn the decisions companies make regarding their products and services Understand branding strategy

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308 views • 30 slides
Product, Services, and Branding Strategies

Product, Services, and Branding Strategies

Product, Services, and Branding Strategies. Chapter 9. Objectives. Be able to define product and know the major classifications of products and services. Understand the decisions companies make regarding their individual products and services, product lines, and product mixes. Objectives.

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272 views • 26 slides
Chapter 11

Chapter 11

Chapter 11. Setting Product and Brand Strategy. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Identify the various characteristics of products. Learn how companies build and manage product lines and mixes.

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247 views • 24 slides
MM: Chapter 14

MM: Chapter 14

MM: Chapter 14. Setting the product and branding strategy Warin Chotekorakul. Product and The Product Mix. Events. Experiences. Services. Persons. Properties. Product is anything that can be offered to a market to satisfy a want or need. Physical goods. Organizations. Possible

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458 views • 19 slides
Diagrammatic Representation of the Marketing Concept

Diagrammatic Representation of the Marketing Concept

Diagrammatic Representation of the Marketing Concept. 5. FACTORS INFLUENCED BUT NOT CONTROLLED A. Government regulation B. Competitor behavior C. Structure of Distribution D. Non-marketing costs. 7. MARKETING RESEARCH A. Quantitative B. Qualitative. 6. PRICING Demand Costs

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205 views • 1 slides

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