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Setting Product Strategy

Setting Product Strategy

Setting Product Strategy. Objectives. Identify the product and the various characteristics of products. Level of products. ? Learn how companies build and manage product lines and mixes. ? Understand how companies make better brand decisions.

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857 views • 74 slides
Principles of Marketing

Principles of Marketing

8. Principles of Marketing. Product, Services, and Branding Strategy. What Is a Product?. Products, Services, and Experiences Product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want Soap Toothpaste. 8-4.

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688 views • 68 slides
Product and Branding Strategies

Product and Branding Strategies

Product and Branding Strategies. The Product and the Product Mix. Components of the Market Offering. Product Physical goods Services Experiences Events Persons Places Properties Organizations Information Ideas. What is a Product?.

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896 views • 55 slides
Products, Services and Brands

Products, Services and Brands

Products, Services and Brands. The Product-Service Continuum. Restaurant. Sugar. Education. Pure Tangible Good. Pure Service. Offer another example of a pure service. What Is a Product?. Anything offered to a market that satisfies a want or need.

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2.02k views • 52 slides
P roduct Concept

P roduct Concept

P roduct Concept. b y Suwattana Sawatasuk. What is a product?. Product: anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

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326 views • 32 slides
Product Markets

Product Markets

Product Markets. BA 6324: Fundamentals of Marketing Professor Dillon Lecture Notes: Set #3. Product Markets. 1. Product Markets Defined 2. Estimating Long Run Market Share Repeat Purchase and Market Share Product Line Decisions 5. Strategic Growth Models 6. Practice Problems.

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433 views • 26 slides
The Importance of Retail

The Importance of Retail

The Importance of Retail. Ritzky Karina M.R. Brahmana SE.,MA. Business Model Generation. Segmentation Strategy. Step 2: Describe Segments. Product Assortment and Product Line Decisions. Innovation and Value. Pricing Strategies. Cost-Based Methods.

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376 views • 21 slides

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