'Product forecasting' presentation slideshows

How Companies can Select Winning Ideas and Forecast Sales Before Launching New Products

763 views • 64 slides

New Product Forecasting Issues

New Product Forecasting Issues. Kenneth B. Kahn, Ph.D. The University of Tennessee Department of Marketing and Logistics 315 Stokely Management Center Knoxville, Tennessee 37996-0530 (865) 974-2609 kkahn@utk.edu. New Product Forecasting Issues. Low accuracy (high forecast error)

355 views • 5 slides

New Product Forecasting Tips and Tools

New Product Forecasting Tips and Tools. Kenneth B. Kahn, Ph.D. Professor & Avrum and Joyce Gray Director Burton D. Morgan Center for Entrepreneurship Purdue University 1201 West State Street West Lafayette, Indiana 47907-2057 765-496-3223; FAX 765-494-9870 kbkahn@purdue.edu.

188 views • 3 slides