'Price bundling' presentation slideshows

PRICE BUNDLING

PRICE BUNDLING. Price bundling is the tactic of marketing two or more products and/or services for a price below the sum of the individual prices It creates an incentive for purchasers of one product to also buy other(s). Examples: Weekend hotel packages Vacation packages Cable TV plans

2.84k views • 36 slides

Product & Pricing Issues

453 views • 30 slides

Chapter 8

Chapter 8. Setting a Price for the Service Rendered. Objectives. To examine why service prices vary so much To explore yield management in services To explain the role of pricing objectives in service organizations To analyze the challenge of establishing value for a service offering

442 views • 22 slides

Chapter 8

Chapter 8. Setting a Price for the Service Rendered. Objectives. To examine why service prices vary so much To explore yield management in services To explain the role of pricing objectives in service organizations To analyze the challenge of establishing value for a service offering

221 views • 22 slides

SERVICE OPERATIONS MANAGEMENT

SERVICE OPERATIONS MANAGEMENT. Recognize the service component in an organization Understand the service encounter Understand the customer factor in service success Understand how to formulate a service strategy Understand how to plan/design a service organization

6.29k views • 18 slides