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Powerful suppliers - PowerPoint PPT Presentation

Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers

Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers. Chapter 7. Learning Goals. Learn the three steps of target marketing, market segmentation, target marketing, and market positioning

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522 views • 23 slides

Environmental Analysis

Environmental Analysis. Managers must understand how the environment affects their organization It is difficult to predict how certain events will affect both the environment and the organization which creates uncertainty. Environmental Scanning.

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537 views • 15 slides

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Powerful suppliers - PowerPoint PPT Presentation

Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers

Environmental Analysis