'Postpurchase behavior' presentation slideshows

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 6 Analyzing Consumer Markets. Kotler Keller. Chapter Questions. How do consumer characteristics influence buying behavior? What major psychological processes influence consumer responses to the marketing program?

351 views • 22 slides

Customer Analysis in Marketing Management

Customer Analysis in Marketing Management. MAR 331 Fall, 1998. Customer Analysis. Who Where When What How. Customer Analysis. Consumers Business to Business. Customer Analysis. Consumers End use customers Brand loyalty Repurchase. Customer Analysis.

441 views • 20 slides

Chapter 6

Chapter 6. Analyzing Consumer Markets and Buyer Behavior. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Determine how cultural, social, personal, and psychological factors influence consumer buying behavior.

368 views • 16 slides

Buying Behaviour of Customers

271 views • 16 slides

Simple Response Model

Organism. Response. Simple Response Model. Stimulus. Significant differences between brands. Few differences between brands. Four Types of Buying Behavior. Complex Buying Behavior. Variety- Seeking Behavior. High Involvement. Low Involvement. Dissonance- Reducing Buying

344 views • 16 slides

Chapter 6

Chapter 6. Analyzing Consumer Markets and Buyer Behavior. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Determine how cultural, social, personal, and psychological factors influence consumer buying behavior.

163 views • 16 slides