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King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. A

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. Alhassan G. Abdul-Muhmin. Questionnaire Design Reference: Zikmund, Chapter 15. Learning Objectives. At the end of the discussion you should be able to:

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Possible response options - PowerPoint PPT Presentation

King Fahd University of Petroleum &amp; Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. A

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. A