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The Creative Side and Message Strategy

The Creative Side and Message Strategy. Lecture 13. Recap. Account Planning: What Is It? Planning for IMC Creative Brief. Chapter Outline. Chapter Key Points The Art and Science of Creative Advertising Creative Strategy Facets of Creative Strategy Planning and Managing Creative Strategy.

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754 views • 30 slides

Authors: Julia W?gorowska, Ma?gorzata Matuszek & Ewa Kopyto

HIEROGLYPHS. Authors: Julia W?gorowska, Ma?gorzata Matuszek & Ewa Kopyto. Hieroglyphs-history.

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312 views • 10 slides

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Pictorial form - PowerPoint PPT Presentation

The Creative Side and Message Strategy

Authors: Julia W?gorowska, Ma?gorzata Matuszek &amp; Ewa Kopyto

Authors: Julia W?gorowska, Ma?gorzata Matuszek & Ewa Kopyto