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Parity claims - PowerPoint PPT Presentation

LAW IN AMERICAN SOCIETY

LAW IN AMERICAN SOCIETY. ADVERTISING TECHNIQUES. 1. Claim:. verbal or print part of an ad that makes some claim of superiority for the product being advertised a. Some are downright lies b. Some are helpful consumer information. c. Most are neither lies nor helpful.

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469 views • 37 slides

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Advertising. Be Media Literate:. The Purpose of Advertising:. The ultimate purpose of all commercial advertising is to persuade people to buy. To be effective good ads must have:

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323 views • 32 slides

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Parity claims - PowerPoint PPT Presentation

LAW IN AMERICAN SOCIETY

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