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Estimating CTR for New Ads

Estimating CTR for New Ads. CTR is a component in determining the ranking of ads for a given query. For old ads CTR is easy to compute. For new ads some other method is to be used. Previous work focused on same bid-terms. Problem: CTR of the best ad can be ten times that of the average ad.

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Pageranking ctr - PowerPoint PPT Presentation

Estimating CTR for New Ads