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Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund. Chapter 3: The Marketing Research Process . Information. Reduces uncertainty Helps focus decision making. Types Of Research. Exploratory Descriptive Causal. Uncertainty Influences The Type Of Research. CAUSAL OR DESCRIPTIVE.

1.16k views • 47 slides

Recap Step 1: Identify and define the Problem or Opportunity Step 2: Define the Marketing Research Problem

Marketing Research Problems. Management Problem. Focus on symptoms Action oriented. Focus on causes Data oriented. Recap Step 1: Identify and define the Problem or Opportunity Step 2: Define the Marketing Research Problem. Problem Formulation and Approach.

599 views • 38 slides

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 4: The Business Research Process . Information. Reduces uncertainty Helps focus decision making. Types Of Research. Exploratory Descriptive Causal. Uncertainty Influences The Type Of Research. CAUSAL OR DESCRIPTIVE.

820 views • 38 slides

Exploring Marketing Research William G. Zikmund

Exploring Marketing Research William G. Zikmund. Chapter 3: The Marketing Research Process . Information. Reduces Uncertainty Helps focus decision making. Types of Research. Exploratory Descriptive Causal. Uncertainty Influences the Type of Research. CAUSAL OR DESCRIPTIVE.

486 views • 35 slides

Chapter 2

Chapter 2. Basic Considerations for Successful Forecasting. Six Considerations. Decision Environment - Loss Function Forecast Objective Forecast Statement Forecast Horizon Information Set Complexity of Methodology. Decision Environment.

197 views • 11 slides

SAVE THE DATE

98 views • 1 slides