'Organizational buyer behavior' presentation slideshows

Organizational Strategies & The Sales Function

637 views • 38 slides

Chapter 3

Chapter 3. Consumer and Organizational Buyer Behavior. Definitions of Consumer Behaviour. The dynamic interaction of cognition , behaviour and environmental events by which human beings conduct the exchange aspects of their lives (American Marketing Association)

267 views • 26 slides

Marketing as an organized business discipline has existed for over eight decades.

E-Commerce Certificate Program Presentation Core Marketing Strategies: Interfaces with Electronic Commerce by Dr. Bert Rosenbloom Professor of Marketing and Rauth Chair in Electronic Commerce. Marketing as an organized business discipline has existed for over eight decades.

507 views • 22 slides

Part One

374 views • 16 slides