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Online data mining services - PowerPoint PPT Presentation

4.2: One-to-One Marketing and Personalisation in EC

4.2: One-to-One Marketing and Personalisation in EC. One-to-one marketing: Marketing that treats each customer in an unique way, facilitated by the use of Internet technologies. Personalisation: The matching of services, products, and advertising content to individual consumers .

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Lecture 5: B2B Models and Services Lecture Outline Concepts and Characteristics of B2B B2B Models

CS5038 The Electronic Society. Lecture 5: B2B Models and Services Lecture Outline Concepts and Characteristics of B2B B2B Models Sell-Side Marketplaces: One-to-Many Buy Side Marketplaces: One-from-Many Exchanges Managing exchanges Services Hypermediation.

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305 views • 12 slides

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Online data mining services - PowerPoint PPT Presentation

4.2: One-to-One Marketing and Personalisation in EC

Lecture 5: B2B Models and Services Lecture Outline Concepts and Characteristics of B2B B2B Models