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MKT 5207 Service Marketing

MKT 5207 Service Marketing. Afjal Hossain Assistant Professor Department of Marketing. Chapter 18 The Financial and Economic Impact of Service. The Direct Relationship between Service and Profits. ?. Service. Profits. Figure 18.1. Offensive Marketing Effects of Service on Profits.

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Part 6

Part 6. THE BIG PICTURE: CLOSING ALL THE GAPS. Chapter. The Financial and Economic Impact of Service Quality. 17. Examine the direct effects of service on profits. Consider the impact of service on getting new customers. Evaluate the role of service in keeping customers.

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265 views • 10 slides

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Offensive marketing - PowerPoint PPT Presentation

MKT 5207 Service Marketing

Part 6