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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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224 views • 13 slides

Reader B ehaviour

Reader B ehaviour. Newspapers are popular with all ages. Reaching over two thirds a week. 68% Adults every week. 71% ABC1s every week. 68%. 71%. 66% Female main shoppers every week. 70% 15-34 men every week. 66%. 70%.

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163 views • 8 slides

Newsbrand reach of adults monthly

Newsbrand reach of adults monthly. 82%. 41.5m. Source: NRS PADD: NRS Jul 2011-Jun 2012 + UKOM Jul 2012. Newsbrand reach of adults weekly. 70.8%. 35.7m. Source : NRS PADD: NRS Jul 2011-Jun 2012 + UKOM Jul 2012. Newsbrand reach of adults daily. 43%. 21.8m.

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101 views • 3 slides

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Readership

Reader B ehaviour

Newsbrand reach of adults monthly