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Negative dichotomy - PowerPoint PPT Presentation

Relation between user and product/brand

Relation between user and product/brand. Best possible user experience?. Emotions play a central role. Emerging body of literature on how to evoke positive emotions with products. International Conference on Design & Emotion. frustration. fear. sadness. Positive and negative emotions.

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Negative dichotomy - PowerPoint PPT Presentation

Relation between user and product/brand