100+ Mood effects PowerPoint (PPT) Presentations, Mood effects PPTs

Mood effects - PowerPoint PPT Presentation

Ryan Bidlack

The Role of Emotions in Marketing (Bagozzi, Gopinath, Nyer). Ryan Bidlack. Introduction. Emotions in Marketing. Introduction Remember This?. Affect, Belief, and Attitude. Affect The feelings, emotions, and moods that consumer may experience Belief The cognitive knowledge about an object

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Mood effects - PowerPoint PPT Presentation

Ryan Bidlack