'Modern marketing system' presentation slideshows

Chapter One

Chapter One. Marketing: Managing Profitable Customer Relationships. Lecture Plan. What is Marketing? The Marketing Process Needs, Wants, and Demands Marketing Myopia Value and Satisfaction Exchange vs Transaction What is a Market? Modern Marketing Systems Marketing Management

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246 views • 23 slides

Chapter One

Chapter One. Managing Profitable Customer Relationships Idrees Alhassan MBA. Definition. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Satisfying needs profitably.

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MARKETING MANAGEMENT

MARKETING MANAGEMENT. Competitors. Marketing intermediaries . End user market. Suppliers . Company (marketer). Main actors and forces in a modern marketing system. Marketing Management.

764 views • 13 slides