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Moderating focus groups - PowerPoint PPT Presentation

Focus Groups

Focus Groups. Sherry Woosley, Ph.D. Associate Director of Institutional Effectiveness Academic Assessment & Institutional Research sawoosley@bsu.edu 5-5976 *Special thanks to Amanda Knerr who helped to write the original presentation about conducting focus groups. Index Card Exercise .

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Focus group techniques: The use of photographs, images, texts, symbols, and props

Focus group techniques: The use of photographs, images, texts, symbols, and props. Interview ? seeking answers or explanation to questions Focus group ? seeking interaction and discussion Not always the answer Arriving at the answer can be more interesting than the answer itself

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Moderating focus groups - PowerPoint PPT Presentation

Focus Groups

Focus group techniques: The use of photographs, images, texts, symbols, and props