100+ Model lift PowerPoint (PPT) Presentations, Model lift PPTs

Model lift - PowerPoint PPT Presentation

Targeted Marketing, KDD Cup and Customer Modeling

Targeted Marketing, KDD Cup and Customer Modeling. Direct Marketing Review: Evaluation: Lift, Gains KDD Cup 1997 Lift and Benefit estimation Privacy and Data Mining. Outline. Direct Marketing Paradigm. Find most likely prospects to contact Not everybody needs to be contacted

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Model lift - PowerPoint PPT Presentation

Targeted Marketing, KDD Cup and Customer Modeling