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SECONDARY SOURCES AND QUALITATIVE RESEARCH

SECONDARY SOURCES AND QUALITATIVE RESEARCH. MKT525 L. Alwitt. SECONDARY SOURCE DATA. Definition Content Locating secondary data sources. KEY SECONDARY DATA SOURCES. U.S. Census NAICS / SIC Survey of Buying Power Syndicated services. EVALUATING SECONDARY SOURCE DATA.

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Mkt525 l - PowerPoint PPT Presentation

SECONDARY SOURCES AND QUALITATIVE RESEARCH