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The Michigan State of Social Media Advertising by Kimberly Jean Fricke

Social media advertising is one of the most important strategies to implement in your marketing mix. Social media, like other Internet marketing strategies, go through various changes. Luckily, it is not as dynamic as something like SEO because you are not necessarily subject to algorithm changes as much. However, there are things that work better than others when it comes to social media advertising. Below, we will be going over some of the strategies that are currently effective and the overall state of social media advertising.

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