'Media vehicles' presentation slideshows

Media vehicles - PowerPoint PPT Presentation


Ch. 4. Basic Measurements 	and Calculations

Ch. 4. Basic Measurements and Calculations

Ch. 4. Basic Measurements and Calculations. Highlights: Method of Measurement Name of a company or organization that presents the measurement data. I. Audience Measurement for each medium. National TV: people’s meter (w/ 5,000 homes) Nielsen Media Research

By benjamin
(0 views)

COPD Media Options

COPD Media Options

COPD Media Options. April 23, 2010. Project Parameters. Objective Help recruit patients into a clinical research study for Chronic Obstructive Pulmonary Disease (COPD) and randomize (qualify and enroll) 10 patients by end of June 2010 Target audience Men and women Ages 62 and up

By wolfe
(86 views)

Introduction to Advertising, Sales Promotion and Public Relations

Introduction to Advertising, Sales Promotion and Public Relations

Introduction to Advertising, Sales Promotion and Public Relations. Overview. Process and advantages of integrated marketing communications Five promotion tools and factors that must be considered in shaping overall promotion mix Major decisions involved in developing an advertising program

By thane-fisher
(184 views)

WHERE/WHEN/HOW

WHERE/WHEN/HOW

WHERE/WHEN/HOW. CDI/BDI/INDEX CPM/CPP. REVIEW. WHAT IS REACH? -% OF PEOPLE EXPOSED TO A MESSAGE WHAT IS EXCLUSIVE REACH? -% OF DIFFERENT PEOPLE EXPOSED TO A MESSAGE WHAT IS FREQUENCY? AVERAGE # TIMES PEOPLE EXPOSED WHAT IS COVERAGE? POTENTIAL TO BE REACHED DIFFERENCE-REACH IS ACTUAL

By ronan-romero
(122 views)

Media Planning and Buying

Media Planning and Buying

Media Planning and Buying. Part 3: Effective Advertising Media Chapter 11. Key Points. Outline the basic media concepts used by planners and buyers Describe the types of information compiled by media researchers Analyze how media planners set media objectives

By chandler-sanders
(328 views)

Chapter 9 Planning Media Strategy: Disseminating the Message

Chapter 9 Planning Media Strategy: Disseminating the Message

Chapter 9 Planning Media Strategy: Disseminating the Message. Chapter Overview. How communications media help advertisers achieve marketing and advertising objectives. Chapter Objectives. Describe how a media plan helps accomplish objectives.

By basil-johns
(273 views)

Online Brand Reputation Management

Online Brand Reputation Management

http://www.yngmedia.com/online-brand-reputation-management/ - YNG Media has been accredited with the success of many of its clientele’s successful online brand reputation management services. Through well sorted and effective strategies, it has helped catapult many startups to soaring heights.

By yng_media
(248 views)

5 Critical Steps of Brand Re-engineering-4

5 Critical Steps of Brand Re-engineering-4

5 Critical Steps of Brand Re-engineering-4

By KalpitaPradhan
(30 views)


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