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Measure marketing - PowerPoint PPT Presentation

GovCamp QLD 2012 Fundamentals of Social Media Monitoring

GovCamp QLD 2012 Fundamentals of Social Media Monitoring

GovCamp QLD 2012 Fundamentals of Social Media Monitoring. Listen-Respond-Drive. Listen. Respond. Drive. where? are the conversations. who? are the influencers. what? are they talking about. engage in conversation. organise for responding. make your content shareable.

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357 views • 25 slides
Measuring Marketing Performance How-To Guide

Measuring Marketing Performance How-To Guide

Executive Summary This How-To Guide has been designed to provide practical advice for preparing an initiative to determine marketing performance and creating a plan to implement marketing dashboards for measurement. Read this brief 2-page guide to learn: What Are the Proven Methods for Determing Marketing Performance How to Determine If Your Company Is Ready Capabilities Required to Measure Performance Action Plan for Preparing to Measure Marketing Performance Use Our Dashboard Readiness Assessment to Benchmark Read this report to learn how to prepare for an initiative to begin measuring marketing performance and how to implement marketing dashboards successfully. Utilize our Dashboard Readiness Assessment to see if you are prepared to begin this program. Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.

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54 views • 4 slides

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