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An Introduction to E-mail Tracking February 20, 2009

An Introduction to E-mail Tracking February 20, 2009. Why we track. To learn more about our audience To see what techniques work As part of an end-to-end tracking tactic to measure success To make decisions that improve communications. How do we make decisions with the data?.

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Mean click rates - PowerPoint PPT Presentation

An Introduction to E-mail Tracking February 20, 2009