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Max leads customer - PowerPoint PPT Presentation

Marketing leads Optimization at Fortis RBB

Marketing leads Optimization at Fortis RBB. Evolution of an analytical CRM strategy : from product-oriented approach to customer-centric approach. Agenda. Fortis introduction ? Retail Banking Belgium ? Analytical & Predictive Marketing Building blocks necessary for optimization

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Max leads customer - PowerPoint PPT Presentation

Marketing leads Optimization at Fortis RBB