100+ Mass media use PowerPoint (PPT) Presentations, Mass media use PPTs

Mass media use - PowerPoint PPT Presentation

8. Mass Media and Public Opinion.

794 views • 55 slides

Motivation and reward for media consumption

Motivation and reward for media consumption. Uses and gratifications theory. Problems with traditional media effects research. It takes the viewpoint of the communicator The goal is to change attitudes, behavior, etc.

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650 views • 45 slides

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Mass media use - PowerPoint PPT Presentation

8. Mass Media and Public Opinion.

Motivation and reward for media consumption