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Markets chapter - PowerPoint PPT Presentation

Chapter 14

Chapter 14. Markets with Asymmetric Information. Topics to be Discussed. Quality Uncertainty and the Market for Lemons Market Signaling Moral Hazard The Principal-Agent Problem. Topics to be Discussed. Managerial Incentives in an Integrated Firm

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Nature and Scope of Marketing

CHAPTER 20. Nature and Scope of Marketing. 20.1 Nature of Marketing 20.2 Elements of Marketing 20.3 Marketing Plan. 20.1 Nature of Marketing. GOALS Discuss the importance of marketing and its role in the economy. Describe the factors that are part of the nature of marketing.

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Markets chapter - PowerPoint PPT Presentation

Chapter 14

Nature and Scope of Marketing