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Marketing strategy group - PowerPoint PPT Presentation

Generation X

Generation X. Americans Born from 1965 to 1976. POPULATION CHARACTERISTICS. 49 million Gen Xers in the U.S. 17% of the U.S. population. 19% of Gen Xers are foreign-born. Close to half come from Central America. POPULATION CHARACTERISTICS. More than one-third of Gen Xers live in the South.

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Marketing strategy group - PowerPoint PPT Presentation

Generation X