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Marketing Automation: What It Does & How Does It Work?

Marketing automation is a term recently coined by marketers around the world, might be frequently heard by many of you. It is a technique by putting some automated software into use to automate our online marketing efforts. Many among you already doing similar repetitive work each day to generate leads for your business such as posting each day or alternatively in your Facebook fan page, sharing useful content in LinkedIn, sending email newsletter or nurturing your client through email. You might have to spend your considerable time doing this activity but now you can replace this entire repetitive process by switching to marketing automation and concentrate more on creative stuff. By putting marketing automation into use you can streamline, automate and measure your entire marketing efforts and increase your operational efficiency.

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