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Marketing societal marketing - PowerPoint PPT Presentation

Principles of Marketing

Principles of Marketing. Lecture-43. Summary of Lecture-42. e-Marketing. The Birth of the Internet. The Role of the Internet in Marketing. Definitions. E- Commerce E-Marketing E-Business. Rules of E-Marketing. Basic Forms of Virtual Business. Business-to-Consumer (B2C).

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1.01k views • 62 slides

Chapter 16

Chapter 16. Marketing and Society: Social Responsibility and Marketing Ethics. Road Map: Previewing the Concepts. Identify the major social criticisms of marketing. Define consumerism and environmentalism and explain how they affect marketing strategies.

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1.03k views • 21 slides

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Marketing societal marketing - PowerPoint PPT Presentation

Principles of Marketing

Chapter 16