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Marketing public relations mpr - PowerPoint PPT Presentation

[E] Promotion

[E] Promotion. ????? Judy Strauss, Adel I. El-Ansary, and Raymond Frost, E-Marketing, Prentice Hall, 2006. Chap 13: E-Marketing Communication. Environment, Strategy, and Performance (ESP Model). Legal. -. Ethical. Technology. Internet. E. Competition. Other factors. Markets. SWOT.

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329 views • 32 slides

OPEN PUBLIC RELATION

OPEN PUBLIC RELATION. GROUP NO.-1. PUBLIC RELATION. It is the process of managing outside communication of an organization or business to create and maintain a positive image. Public relations involves popularizing successes, downplaying failures, announcing changes, and many other activities.

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525 views • 30 slides

Marketing Mix

Marketing Mix. The product. Value of a product : Value of a product means the relationship between the consumer 's expectations of product quality , to the actual amount paid for it. Value = Benefits / Price Or alternatively: Value = Quality received / Expectations.

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137 views • 13 slides

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Marketing public relations mpr - PowerPoint PPT Presentation

[E] Promotion

OPEN PUBLIC RELATION

Marketing Mix