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Market Segmentation

Market Segmentation. The process of dividing a potential market into distinct subsets of consumers and selecting one or more segments as a target market to be reached with a distinct marketing mix. Market segmentation. More precise definition of customers needs and wants.

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531 views • 40 slides

Segmentation and Targeting

Segmentation and Targeting. ATM Semester 2 Lecture 1 By Sanemkhan Nurillaeva. Agenda. Segmentation PITA Model Target market strategies Customer Profiles. Target Marketing Process. Target marketing strategy consists of 3 separate steps Dividing the market into meaningful segments

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1.12k views • 33 slides

Chapter 7

Chapter 7. Market Segmentation, Targeting, and Positioning for Competitive Advantage. Steps in Market Segmentation, Targeting, and Positioning (Fig. 7.1). Market Segmentation 1. Identify bases for segmenting the market 2. Develop segment profiles. Market Targeting

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258 views • 25 slides

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Marketing mix 3 - PowerPoint PPT Presentation

Market Segmentation

Segmentation and Targeting

Chapter 7