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Marketing intelligence system - PowerPoint PPT Presentation

CAPTURING

CAPTURING

PART. CAPTURING. 2. MARKETING INSIGHTS. Chapter. GATHERING. 3. Information & Scanning the Environment. In this chapter, we address the following questions:. What are the components of a modern marketing information system? What are useful internal records?

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560 views • 54 slides
Chapter 5

Chapter 5

Chapter 5. Gathering Information and Measuring Market Demand. MBA 671. Dr. S. Borna. Objectives. Components of a marketing information system Criteria of good marketing research Decision support systems for marketing management Demand measurement and forecast. What is information?.

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609 views • 40 slides
Chapter 5

Chapter 5

Chapter 5. Gathering Information and Measuring Market Demand. MBA 671. Dr. S. Borna. Objectives. Components of a marketing information system Criteria of good marketing research Decision support systems for marketing management Demand measurement and forecast. What is information?.

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403 views • 40 slides
Applied Marketing Strategies

Applied Marketing Strategies

Lecture 8. MGT 681. Applied Marketing Strategies. Marketing Ecology. Part 2. Collecting Information and Forecasting Demand. Lecture Agenda. What are the components of a modern marketing information system? What are useful internal records? What makes up a marketing intelligence system?

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584 views • 36 slides
Chapter 3 Gathering Information and Measuring Market Demand by Ung Veasna, DBA candidate

Chapter 3 Gathering Information and Measuring Market Demand by Ung Veasna, DBA candidate

Chapter 3 Gathering Information and Measuring Market Demand by Ung Veasna, DBA candidate. Kotler on Marketing. Marketing is becoming a battle based more on information than on sales power. Why Research? The primary job of marketing managers is the design and execution of marketing programme

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891 views • 31 slides
Chapter 3 Gathering Information and Measuring Market Demand by Ung Veasna, DBA candidate

Chapter 3 Gathering Information and Measuring Market Demand by Ung Veasna, DBA candidate

Chapter 3 Gathering Information and Measuring Market Demand by Ung Veasna, DBA candidate. Kotler on Marketing. Marketing is becoming a battle based more on information than on sales power. Why Research? The primary job of marketing managers is the design and execution of marketing programme

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315 views • 31 slides

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