'Marketing environment' presentation slideshows

C A I I B

873 views • 62 slides

The Marketing Environment and Marketing Ethics

The Marketing Environment and Marketing Ethics. 2. chapter. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Discuss the external environment of marketing, and explain how it affects a firm. 2. Describe the social factors that affect marketing.

803 views • 61 slides

PRICING

PRICING . Key Concepts. To the seller... Price is REVENUE. To the consumer... Price is the COST of something. The Importance of Price. Price allocates resources in a free-market economy. What Is Price?. Price. Price is that which is given up in an exchange to acquire a good or service.

818 views • 44 slides

Boundless Lecture Slides

Boundless Lecture Slides. Available on the Boundless Teaching Platform. Free to share, print, make copies and changes. Get yours at www.boundless.com. Using Boundless Presentations. Boundless Teaching Platform

580 views • 40 slides

Lecture 2

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Applied Marketing Strategies

Lecture 3. MGT 681. Applied Marketing Strategies. Review of Concepts. Part 1. Lecture Agenda. Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing changed? What are the tasks necessary for successful marketing?.

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437 views • 28 slides

Analyzing the Marketing Environment

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Chapter Three

879 views • 19 slides

Pendahuluan

Pendahuluan . Tujuan Instruksional Khusus :. Mahasiswa mampu menjelaskan pemasaran Mahasiswa mampu menjelaskan proses pertukaran dan konsep pemasaran Mahasiswa mampu menjelaskan pemahaman proses manajemen pemasaran secara utuh. Definisi Pemasaran.

472 views • 19 slides

NA_CCM Corporate Marketing Management

NA_CCM Corporate Marketing Management . Mitchell Young. What is marketing?. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. --Kotler and Armstrong (2010).

294 views • 18 slides

Prepared by Deborah Baker Texas Christian University

3. Social Responsibility, Ethics, and the Marketing Environment. Prepared by Deborah Baker Texas Christian University. Learning Objectives. Discuss corporate social responsibility Describe the role of ethics and ethical decisions in business

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Chapter 3

441 views • 17 slides

Marketing 420 MKT Contemporary Issues in Marketing

370 views • 17 slides

439 views • 12 slides

Critiquing a Consulting Proposal

Critiquing a Consulting Proposal. First, think the way the client does Then, make sure you produce what the client expects, only better. Is it clear what the client will receive?. Think about what you will do Think about how the client will benefit

291 views • 12 slides

Promotion and Marketing Information Management

Promotion and Marketing Information Management. 4.03. 1. What is an example of marketing information that a business could gather by surveying its customers? Planned product improvements The company's current market share Location of the company's market Financial status of competitors.

241 views • 11 slides

6. Marketing Environment

6. Marketing Environment. The Global Economic Environment. 4 main types of economic systems Market Capitalism Centrally planned socialism Centrally planned capitalism Market socialism. Economic Systems. Resource Allocation. Market Command. Centrally Planned Capitalism

1.42k views • 9 slides

PEST Analysis

PEST Analysis. What is PEST Analysis?. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up from:

389 views • 9 slides

World Trade Organization (WTO): International Business Implications

621 views • 8 slides