'Marketing decision support systems' presentation slideshows

Marketing 333

548 views • 42 slides

Lamb, Hair, McDaniel

Lamb, Hair, McDaniel. 2010-2011. CHAPTER 9. Decision Support Systems and Marketing Research. Marketing Decision Support Systems. There will be no questions on Marketing Decision Support Systems. LO 1. Marketing Research. The Role of Marketing Research.

502 views • 36 slides

MKTG

MKTG. Lamb, Hair, McDaniel 2007-2008. 8. CHAPTER. Decision Support Systems and Marketing Research. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Database Marketing. Marketing Decision Support Systems.

532 views • 32 slides

Marketing Research

287 views • 20 slides

CHAPTER

CHAPTER. 1234 0001 897251 00000. Marketing Decision Support Systems and Business Intelligence. 7. 7-2. Value of the Marketing Decision Support System. Marketing Decision Support Systems are more cost effective than collecting primary data.

360 views • 16 slides