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Chapter-12 Building Customer Relationships Through Effective Marketing

Chapter-12 Building Customer Relationships Through Effective Marketing. Dr. Gehan Shanmuganathan , (DBA). Apple rings up $ 43 billion in annual revenue, selling 10 million Macintosh computers, 8 million iPods, and 20 million iPhones every year. Learning Objectives. Learning Objectives.

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Marketing concept cont - PowerPoint PPT Presentation

Chapter-12 Building Customer Relationships Through Effective Marketing