'Market modification' presentation slideshows

Product Strategy and Marketing through the Life Cycle

Product Strategy and Marketing through the Life Cycle. Key Concepts. Product Levels. Product Classifications. Durability and tangibility. Consumer-goods classification. Industrial-goods classification. Durability and Tangibility. Nondurable goods. Durable goods. Services.

586 views • 33 slides

Product & Service Strategies

495 views • 24 slides

MKT: 601 Chapter 12: Addressing Competition and Driving Growth

MKT: 601 Chapter 12: Addressing Competition and Driving Growth. GROWTH STRATEGIES Grow by Building Your Market Share Grow through Developing Committed Customers and Stakeholders Grow by Developing a Powerful Brand Grow by Innovating New Products, Services, and Experiences

763 views • 11 slides