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Chapter 12: Strategies for Analyzing and Entering Foreign Markets

Chapter 12: Strategies for Analyzing and Entering Foreign Markets. International Business, 4 th Edition Griffin & Pustay. Chapter Objectives_1. Discuss how firms analyze foreign markets Outline the process by which firms choose their mode of entry into a foreign market

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ISO Policy on global relevance

ISO Policy on global relevance. What is global relevance? Strive to achieve a unique solution. "The required characteristic of an International Standard is that it can be used/implemented as broadly as possible by affected industries and other stakeholders in markets around the world"

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Market differences - PowerPoint PPT Presentation

Chapter 12: Strategies for Analyzing and Entering Foreign Markets

ISO Policy on global relevance