'Market demand functions' presentation slideshows

Market Demand

436 views • 32 slides

Applied Marketing Strategies

Lecture 9. MGT 681. Applied Marketing Strategies. Marketing Ecology. Part 2. Collecting Information and Forecasting Demand. Lecture Agenda. What are some influential macro environment developments? How can companies accurately measure and forecast demand?.

324 views • 32 slides

Collecting Information and Forecasting Demand

Chapter 3. Collecting Information and Forecasting Demand. Discussion Questions. What are the components of a modern marketing information system? What are useful internal records for such a system? What makes up a marketing intelligence system?

1.15k views • 27 slides

Chapter Fifteen

295 views • 21 slides